According to recent studies, 39% of Instagram users became more interested in a brand after seeing them on a story post, which is significant as the normal engagement rate for an ad feed ad on Instagram is 3-5%. But, will Influencer Story ads really replace the traditional In-Feed Post? The short answer is no. When You Should Be Using Stories Ian’s Instagram story tip. I love Instagram stories. They allow me to create fun content that’s quick and easy to create and, most importantly, is more raw, authentic, and human. I prefer it to the main Instagram feed, and I get a lot more engagement that way—with real conversations. Instagram Stories is the platform’s answer to Snapchat. Instagram Reels are posts that will stay on your feed. There’s also a section in your profile where users can access all reels that you’ve uploaded. Instagram Stories have a maximum length of 60 seconds. Instagram Reels is the platform’s answer to TikTok. How To View Instagram Story Analytics? To check analytics for your Instagram Stories, make sure you have an Instagram business or creator account. To view your Instagram Stories analytics, Open the Instagram app and go to your profile. Tap the menu icon in the upper right corner & Tap Insights. Scroll down to Stories Sharing to Instagram Stories boosts views. Adding your Reel to a Story increases the odds that it will be seen. Reels can be shared directly to Stories, but Cohen recommends taking a different approach: “I reshare the in-feed Reel to stories so the Reel in our feed gets more views.” Instagram announces next stage of IGTV monetization, new revenue options for Instagram live. Social Media Today. Read, A. (2020, July 24). Instagram stories: The complete guide to creating standout stories. Buffer. Shaul, B. (2019, July 16). Instagram: Here’s how to share an IGTV video to your story. Adweek. Rodriguez, S. (2020, October 6). Yolen.

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